Methods

  • Input
  • Individual exercises
  • Group exercises (practical experience of cultural differences)
  • Video sequences
  • Case studies

Duration

2 days

Target group

All employees and managers from sales and service who come into contact with people from other cultures.

Previous knowledge

None

Seminar contents

  • The intercultural challenge of dealing with foreign cultures
  • The need for professional international action

What is culture?

  • Diversity and cultural barriers
  • Definitions of culture
  • Self-assessment of intercultural competence
  • How do I recognise my own cultural imprint?

Business practice

  • Hierarchies, staff management & dealing with foreign colleagues
  • Special aspects of working and management styles
  • Cultural differences in project and team work in the target country
  • Establishing and maintaining sustainable relationships with customers, suppliers and business partners
  • The cultural values of your target country
  • Typical stumbling blocks in communication

  • Communication

    ● Verbal, non-verbal
    ● Small talk, presentations, negotiations

  • Interaction

    ● Perception
    ● Intercultural social competence

  • Etiquette

    ● Attire
    ● Conduct at business meals, drinking behaviours

  • Characteristics of selected cultures

    ● These can be requested from the participants in the seminar

Downloads

Flyer: Konzept Interkulturelle Kompetenz.pdf