Methods

  • The seminar content is taught through input, individual and small group exercises and developed in creative sequences.
  • The participants learn to use creative techniques in a goal-oriented way and to design them conceptually.

Duration

2 days

Methods

  • Why change must become the norm. - The need for new ways.
  • The customer 3.0 and 4.0: How to meet changing customer needs.
  • Greenfield principle: "What if we were to start completely from scratch?"
  • How do I proceed if there is no more growth?
  • Replace the "similar" with the "different" to get out of comparability.
  • How to evaluate creative ideas and combine them into new concepts.
  • How your team becomes a rethinking factory - Developing an innovative sales culture.